For sale or rent
Two pellet websites with proven reach, ready for a new owner
Pelletkachelzorg.be and Pelletkachelvoordeel.be are for sale or rent together, as one package. With the complete system behind them: webshop, CRM, invoicing and built-in AI. Add your own products and sell through two channels from day one.
- pelletkachelzorg.beCustom platform
- pelletkachelvoordeel.beWordPress and WooCommerce
- Impressions in Google
- 1.8mboth sites combined, regular search results
- Clicks to the sites
- 36.6kvisitors straight from Google
- Impressions in AI answers
- 174kas a source in AI Overviews and AI Mode
Source: Google Search Console, export of 9 November 2026
229
countries reached
2,000+
pages with impressions
4
languages, fully translated
2
sales channels in one package
Pelletkachelzorg.be
Custom platformThe rising line
The younger of the two: a custom platform built in React and Next.js, in four languages. Its first impression in Google came on 16 August 2026. It has grown every week since, in regular search results and even faster in AI answers.
Impressions, last 28 days
138,255
Clicks, last 28 days
2,458
AI impressions, last 28 days
21,910
Average position
11.3
over the whole period · Click-through rate 1.9%
Impressions in Google per day
Regular search results, 7-day average
Show the figures as a table
| Date | Impressions |
|---|---|
| 22 Aug 2026 | 159 |
| 29 Aug 2026 | 392 |
| 5 Sept 2026 | 925 |
| 12 Sept 2026 | 654 |
| 19 Sept 2026 | 898 |
| 26 Sept 2026 | 1,241 |
| 3 Oct 2026 | 1,210 |
| 10 Oct 2026 | 1,786 |
| 17 Oct 2026 | 2,268 |
| 24 Oct 2026 | 4,201 |
| 31 Oct 2026 | 5,686 |
| 7 Nov 2026 | 7,595 |
From 1,333 to 40,720 impressions per week, 31× as many in 10 weeks.
Clicks per month
With the growth compared with the previous month
A lighter bar is a month that is not complete in the data. It is left out of the comparison.
Average per month
1,270
clicks, since the first impression
Current pace
2,672
clicks per month, at the rate of the last 28 days
AI impressions per week
Weeks from Monday to Sunday
Show the figures as a table
| Week of | AI impressions |
|---|---|
| 10 Aug (partial) | 1 |
| 17 Aug | 30 |
| 24 Aug | 123 |
| 31 Aug | 234 |
| 7 Sept | 421 |
| 14 Sept | 605 |
| 21 Sept | 688 |
| 28 Sept | 741 |
| 5 Oct | 582 |
| 12 Oct | 1,899 |
| 19 Oct | 4,619 |
| 26 Oct | 6,486 |
| 2 Nov (partial) | 8,812 |
Devices
- Mobile70%
- Desktop28%
- Tablet3%
Countries
- Belgium87,770
- Germany33,954
- United States17,410
- France11,275
- Netherlands8,483
- Austria5,906
169 countries in total
Rich results in Google
- Product snippets15,953click-through rate 1.4%
- Videos9,650click-through rate 1.1%
- Merchant listings722click-through rate 13.3%
- Translated results1click-through rate 0%
Top performing pages
- NLHomepage150 clicks · 1,585 impressions
- NLPelletkachel foutmeldingen overzicht74 clicks · 3,627 impressions
- DEGlas des pelletofens wird schnell schwarz53 clicks · 1,620 impressions
- NLVlaams brabant51 clicks · 392 impressions
- NLOver ons50 clicks · 842 impressions
AI visibility
Already cited in the answers of Google's AI
More and more people read the AI answer at the top of Google first and only then click through. Being cited there means being seen before even the first regular results. Both sites are already there, and it is growing fast.
Pelletkachelzorg
6,486216×
AI impressions per week, up from 30 in the week of 17 Aug
Pelletkachelvoordeel
62,3698.5×
AI impressions in October, 8.5× as many as in June
Pages cited
1,720
different pages of both sites have already appeared in AI answers
AI impressions per day, both sites
7-day average
- Pelletkachelzorg
- Pelletkachelvoordeel
Show the figures as a table
| Date | Pelletkachelzorg | Pelletkachelvoordeel |
|---|---|---|
| 23 May 2026 | 0 | 185 |
| 30 May 2026 | 0 | 208 |
| 6 Jun 2026 | 0 | 279 |
| 13 Jun 2026 | 0 | 276 |
| 20 Jun 2026 | 0 | 187 |
| 27 Jun 2026 | 0 | 236 |
| 4 Jul 2026 | 0 | 270 |
| 11 Jul 2026 | 0 | 292 |
| 18 Jul 2026 | 0 | 285 |
| 25 Jul 2026 | 0 | 416 |
| 1 Aug 2026 | 0 | 435 |
| 8 Aug 2026 | 0 | 480 |
| 15 Aug 2026 | 0 | 534 |
| 22 Aug 2026 | 4 | 555 |
| 29 Aug 2026 | 16 | 608 |
| 5 Sept 2026 | 30 | 640 |
| 12 Sept 2026 | 53 | 827 |
| 19 Sept 2026 | 87 | 1,484 |
| 26 Sept 2026 | 94 | 1,377 |
| 3 Oct 2026 | 109 | 1,187 |
| 10 Oct 2026 | 84 | 1,901 |
| 17 Oct 2026 | 217 | 2,170 |
| 24 Oct 2026 | 592 | 2,476 |
| 31 Oct 2026 | 901 | 1,843 |
| 7 Nov 2026 | 1,419 | 2,133 |
At Pelletkachelzorg, 16% of all impressions already come from Google's AI features.
What is an AI impression?
Google counts every time a page appears as a source in AI Overviews or AI Mode. Search Console shows this in a separate report, next to the regular search results. Those are the figures below.
Where the AI answers are read
Pelletkachelvoordeel
- United States32,572
- Belgium32,235
- Netherlands15,468
- France12,668
- Germany6,523
Pelletkachelzorg
- Belgium10,116
- Germany3,683
- France2,330
- United States1,461
- Netherlands1,339
The English articles also bring in readers from the United States, Ireland and Canada.
Why these sites perform in AI
Structured data on every page
Products, articles, videos and the company describe themselves to search engines. An AI knows exactly what is there and who it comes from.
Four languages, properly translated
Every page exists in Dutch, French, English and German, with its own address per language. That opens four markets at once.
Answers to real questions
A knowledge base on faults, maintenance, fuel and installation: exactly the questions people ask an AI.
Videos with their own SEO layer
Product videos get their own page and description, so they also show up as video results.
Fast and technically clean
A custom platform without slow plugins, with sitemaps, indexing and speed under control.
Pelletkachelvoordeel.be
WordPress and WooCommerceThe established value
The older of the two: a WordPress and WooCommerce site with a large and loyal audience. Sales of pellets and stoves follow the heating season, with a peak in winter and a quiet summer. Since August the line has been climbing steeply again.
Impressions
1.6m
1 Jan - 7 November 2026
Clicks
33,132
AI impressions
148.8k
Average per month
3,243
clicks · current pace 5,125
Clicks per month
With the rise or fall compared with the previous month
The season in figures
Strongest month: February with 6,843 clicks. Quietest month: June with 722. The last 28 days: 4,715 clicks, +60% compared with the 28 days before.
Impressions in Google per day
Regular search results, 7-day average
Show the figures as a table
| Date | Impressions |
|---|---|
| 3 Jan 2026 | 9,701 |
| 10 Jan 2026 | 9,989 |
| 17 Jan 2026 | 7,678 |
| 24 Jan 2026 | 7,901 |
| 31 Jan 2026 | 7,881 |
| 7 Feb 2026 | 12,165 |
| 14 Feb 2026 | 11,611 |
| 21 Feb 2026 | 7,041 |
| 28 Feb 2026 | 6,368 |
| 7 Mar 2026 | 6,354 |
| 14 Mar 2026 | 5,300 |
| 21 Mar 2026 | 4,162 |
| 28 Mar 2026 | 6,240 |
| 4 Apr 2026 | 4,848 |
| 11 Apr 2026 | 6,273 |
| 18 Apr 2026 | 8,899 |
| 25 Apr 2026 | 8,539 |
| 2 May 2026 | 5,668 |
| 9 May 2026 | 5,103 |
| 16 May 2026 | 5,014 |
| 23 May 2026 | 2,530 |
| 30 May 2026 | 2,128 |
| 6 Jun 2026 | 2,056 |
| 13 Jun 2026 | 2,358 |
| 20 Jun 2026 | 1,913 |
| 27 Jun 2026 | 1,881 |
| 4 Jul 2026 | 2,065 |
| 11 Jul 2026 | 2,423 |
| 18 Jul 2026 | 2,166 |
| 25 Jul 2026 | 2,264 |
| 1 Aug 2026 | 2,735 |
| 8 Aug 2026 | 2,751 |
| 15 Aug 2026 | 2,967 |
| 22 Aug 2026 | 3,178 |
| 29 Aug 2026 | 3,333 |
| 5 Sept 2026 | 3,632 |
| 12 Sept 2026 | 3,786 |
| 19 Sept 2026 | 4,792 |
| 26 Sept 2026 | 4,284 |
| 3 Oct 2026 | 3,987 |
| 10 Oct 2026 | 5,826 |
| 17 Oct 2026 | 6,740 |
| 24 Oct 2026 | 8,537 |
| 31 Oct 2026 | 7,407 |
| 7 Nov 2026 | 8,691 |
How people find the site
The queries with the most clicks, with the average position in Google.
| Query | Clicks | Average position |
|---|---|---|
| pellets kopen | 415 | 9.4 |
| pellets | 341 | 15.1 |
| pelletvoordeel | 231 | 5.1 |
| pellets hoeselt | 222 | 1.4 |
| houtpellets | 167 | 12.9 |
| pelletkachel | 142 | 19.7 |
| akz pellets | 142 | 5.0 |
| jaso pellets | 117 | 9.7 |
One article that draws the crowd
The English article on the pellet stove ban earned 349,507 impressions and 9,462 clicks in Google, plus 33,635 impressions in AI answers.
“Pellet stoves will be banned”
Products in Google Shopping41%
On merchant listings, 41% of impressions turn into a click: buyers who know what they want.
Devices
- Mobile52%
- Desktop46%
- Tablet3%
Countries
- Belgium531,422
- United States298,352
- Netherlands204,936
- France125,001
- Spain49,557
- Poland49,422
229 countries in total
Rich results in Google
- Product snippets160,693click-through rate 2.1%
- Merchant listings8,481click-through rate 41%
- Translated results2,518click-through rate 1%
The package
What you get
Everything that makes the results above possible comes with it. You don't start from zero, you start with traffic.
Two domains
Pelletkachelzorg.be and Pelletkachelvoordeel.be, with the position they have built in Google.
- Existing traffic from Google and AI
- Both brand names and their visual identity
Webshop and back office
The platform behind Pelletkachelzorg, in four languages and ready to sell.
- Products, variants, stock and prices per country
- Checkout, invoices, credit notes and returns
- Discount codes, gift vouchers and B2B prices
- Feed for Google Merchant Center
CRM and customer contact
One inbox for emails, contact and quote requests, with follow-up per customer.
- AI-suggested replies
- Quotes with bill of materials and delivery calculation
- Notifications on your phone
AI built in
Create and translate text, images and video without leaving the system.
- Translate into every language in one click
- Product images and product videos
- Chat assistant for visitors
Pelletkachelvoordeel on WordPress
The WooCommerce webshop and its audience, linked to the platform.
- Price and stock sync automatically
- Orders come into the system
Content and catalogue
All products, articles, videos and images in four languages, as an asset that comes along.
- A knowledge base already cited in AI answers
- Product sheets as PDF
Social media
The brands' social channels, such as the Facebook page, with their followers.
- Ready to keep posting right away
Handover and support
You are not on your own: we guide the start and stay available.
- Guided tour and training in the system
- Technical help after the handover
Possibilities
What you can do with it
The traffic is already there. What you do with it is your choice. A few ideas.
- 01
Your own range, from day one
Put your stoves, pellets and parts online and sell straight away to the audience that already finds the sites.
- 02
Leads for installation and maintenance
Service pages, regional pages, the quote engine and the stove advice wizard deliver appointments for installers.
- 03
Pellet delivery
"Pellets kopen" (buy pellets) is the query with the most clicks. The system already calculates pallet price and delivery.
- 04
Across the border
Traffic already comes in from the Netherlands, France and Germany. Four languages, prices per country and VAT per country are ready.
- 05
Business and wholesale
Business customers sign up themselves, with VAT checks and their own prices. Ideal for a wholesaler.
- 06
A channel for a brand or importer
Use the sites as an online showroom for your own brand and pass requests on to your dealers.
Two options
Rent or buy
Both sites go together, as one package. Choose what fits your plans.
You use both sites, the full platform and the CRM for your own business, for a fixed monthly fee.
- Up and running fast, without a big investment
- Your own range, prices and terms
- Technical management and updates can stay with us
You take over everything: the domains, the platform, the content and the channels. Entirely yours.
- Domain names and their position in Google
- Platform, catalogue and all content
- Guided handover and training
Other arrangements, such as rent with an option to buy, are open for discussion.
Proof
Straight from Google Search Console
Not our own count: these are Google's own screens, from 6 November 2026. Click to enlarge.
Questions
Good to know
What exactly is an AI impression?
Every time Google shows a page as a source in an AI answer (AI Overviews or AI Mode), it counts as an impression. Search Console reports it separately from regular search results.
Why does Pelletkachelvoordeel's traffic go up and down?
Pellets and stoves are a seasonal market. From October to March people heat and search, in summer much less. Since August the line has been rising again, just like last season.
What is the difference between renting and buying?
When renting, you use everything for a fixed monthly fee and technical management can stay with us. When buying, everything passes to you completely. Other arrangements are open for discussion.
Can I sell my own products and brands?
Yes. The catalogue is fully editable: you add products, adjust prices per country and sell through both sites.
Can I check the figures myself?
Yes. During the meeting we show the figures live in Search Console, so you can see for yourself that they are right.
How does a takeover work?
After a first conversation you receive the file and a guided tour of the system. Then we put the agreements on paper, set up the technical handover and guide the start.
Interested?
Request the file
Leave your details and we will contact you personally.
- A no-obligation conversation
- A guided tour of the system
- The full figures and the terms